Building successful apps means making the right decisions at every stage. That’s my speciality, and I help you realise your app’s full potential. I combine senior app development expertise with AI know-how and tools to help you focus on what determines success.
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A SELECTION OF MY WORK
The world’s most advanced fishing app.
FiskHer is the story of an impossible goal achieved through hard work and technical expertise. I was there from the start, and I’m still proud whenever I see someone using the app on a fishing trip!
40,000 hunters and anglers have an app of their own — and they’ve had it since 2011. NJFF was one of my very first app clients, and its app is still going strong. It attracted international press coverage and was seen as highly innovative when we launched it.
Strength training at home for 50,000 fitness enthusiasts. This app is a collaboration with personal trainer Stefan Valberg and his social media community. It’s packed with great exercises, every one with a video demonstration.
The app for the serious hunter grew out of my own needs. It lets you log everything you do while hunting and is also a community for keen hunters.
Salmar wanted to make its visitor centre experience more interactive. That led to an app that brings figures and facts to life.
A companion for winter adventures and an extra layer of safety if an accident happens. The ASFTY app uses advanced BLE and GPS tracking to help people near an avalanche work together in a search.
Local news, right in your pocket. Simple and straightforward for Nett.no’s readers.
Used by blood donors across Norway. With sensitive user data to protect, it is one of the country’s most secure and thoroughly encrypted apps. IYKYK.
SOME OF MY CLIENTS
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FROM IDEA TO LAUNCH
An experienced partner for the whole journey. From a first prototype to robust apps, integrations and a launch you can stand behind.
App development with experienceDIRECTION BEFORE SPEED
What should you build, who is it for and how will you find your first users? Work with a partner who understands both product and business.
Strategy that gives you directionFROM VIBE TO REAL LIFE
AI got you started. I help with what comes next: untangling code, solving problems, improving the experience and getting ready for real users.
Optimisation and scalingI HELP YOU MAKE THE RIGHT DECISIONS
The difference isn’t one feature.
It’s a hundred small decisions — and a few big ones.
The steps it takes to make the user experience feel just right.
Making money from an app is entirely possible, but the business model and monetisation strategies need to be spot on.
Vibe coding has brought a flood of mediocre apps and systems. You need to stand out from the crowd, and I know how to help you do it.
ARCHITECTURE BUILT FOR THE REAL WORLD
Selected projects I’ve been involved in. Different challenges. The same focus on the product, the user and solving problems.
STARTUP GROWTH · MAPS · MACHINE LEARNING
I helped build FiskHer’s technical platform and apps. Advanced maps, machine learning and data visualisation — in a product that grew from 0 to 300,000 users in three months and went on to pass one million.
ENTERPRISE · ONBOARDING
An app that helped thousands of new employees find their way into Kongsberg’s organisation and culture. Described as the best-executed onboarding programme in Norwegian industrial history. Complex needs turned into a simple user experience.
DIGITALISATION · REAL-TIME DATA
A pilot project to improve logistics at fish reception facilities. Apps for fishing vessels and staff, administration and real-time data powered by Firebase.
Some of the companies I’ve had the pleasure of working with!
THE RIGHT DECISIONS AT THE RIGHT TIME
AI makes building faster.
I help you put that speed to good use.
Strategy stays with the product throughout its journey, including after launch.
Who will use the app? Which problem matters enough to make them actually use it?
We choose what creates value in version one. Everything else has to earn its place.
A practical plan for your audience, distribution and a first experience that helps people move forward.
We look at real usage, find the friction and prioritise what will make the next version even better.
THE PERSON BEHIND APPDEV
I’ve worked with digital experiences since 2005, helping shape new solutions as the world went digital. I was among the world’s first app developers and have been building apps since 2009.
In 2010, I founded Adept Mobile AS. Since then, I’ve combined design, development and technology leadership, with a focus on creating great mobile user experiences.
I work just as well with founders exploring their first idea as with established teams in large corporations. Working with me gives you someone who can discuss the business model, help set priorities and actually build the solution — both the backend and the frontend.
I focus as much on why we build something as on how we build it.
Away from the screen, mountains, the sea, fishing and hunting are how I recharge.
RESOURCES
Six guides to the decisions that make a difference.
See all articlesFrom an idea and a first prototype to an app ready for the real world. These are the decisions to make before investing in more features.
Read the guideAI can produce a working prototype quickly. Here is how to assess code, security and user experience before inviting real users.
Read the guideA practical guide to accounts, testing, store content and submission. Make publishing part of the plan before development is finished.
Read the guideA FEW GOOD QUESTIONS
Absolutely. I can review the project, identify what needs to be done and help you move forward. That might mean fixing bugs, improving architecture or user experience, or planning a launch. We build on what works.
Yes. My experience includes startups such as FiskHer and projects for Kongsberg, Lerøy, HeltHjem, Telenor, Salmar and Oslo Børs, among others. We adapt the collaboration to your needs: a focused review, a project or a role within your team.
No. An idea, a challenge or an existing app is enough to start a conversation. I can help clarify needs, prioritise scope and choose a sensible first step.
That depends on the scope, your starting point and what you want to achieve. After an initial conversation, we agree on delivery, pricing and how to work together before work begins.
Yes. I work in Norwegian and English and can collaborate with teams internationally. We agree on a working arrangement that fits the project, team and time zone.
IT STARTS WITH A CONVERSATION
An idea to explore. An app to improve. Or a project that needs a new direction. Tell me a little about it and we’ll find a sensible next step.
I’ll get back to you at the email address you provided.