How to build an app people actually use
From an idea and a first prototype to an app ready for the real world. These are the decisions to make before investing in more features.
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Better decisions. Better apps.
From your first idea to users who stick around. Here I share advice to help you prioritise, build and launch with clearer direction, greater speed and stronger revenue.
Vibe coding with AI: from prototype to reliable app
AI can produce a working prototype quickly. Here is how to assess code, security and user experience before inviting real users.
Read the guideHow to publish an app on the App Store and Google Play
A practical guide to accounts, testing, store content and submission. Make publishing part of the plan before development is finished.
Read the guideHow to get the first users for your app
Your first users rarely arrive on their own. Define a clear audience, choose a channel and learn what makes people stay.
Read the guideHow to make money from subscriptions
A useful subscription starts with lasting value. Shape the offer, paywall and follow-up without losing your users’ trust.
Read the guideThe perfect onboarding: how to get more people to pay for your app
Good onboarding does not teach the entire app. It helps a new user achieve something useful and understand why returning is worthwhile.
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